Two Ways aA Woman Can Get Hurt

"Two Ways A Woman Can Get Hurt,' by Jean Kilbourne provides an in depth look into how sex is used in advertisement and the potential ramifications of it on the perception and safety of women in society.

I can really see how the objectification of women in these kinds of ads could lead to problems,but the fact of the matter is that sex sells. Here they are represented not as people but as things to be coveted like the products they are selling. These women are nonsensically paired with items that have little to do with them, obviously in the hopes that their sexuality will increase sales. As a result of this dehumanization violence is against women in general is becoming more prevalent because as Kilbourne puts it "the person becomes an object and violence is inevitable...the violence, the abuse, is partly the chilling but logical result of the objectification." (429)

Children have also been also been subject to problems presented by these ads. Children are meant to be pure, free of all of the crap of the world, but here they are being exploited in a sexual manner. It seems that every day there is a new story about a child that was kidnapped, raped or worse and on can't help but think that the objectification presented in these ads have something to do with it.

Like Killbourne I see this representation of women in ads to be rather disconcerting, I mean people being viewed as less than what they are is bound to cause problems. These companies are more focused on their short term profits than the effects that could come about as a result of their actions. The best way to deal with it, ignore it. If a public battle is fought over this they will only temporarily pull such ads and use the free publicity caused by the struggle to boost sales. Ignore it completely and they will just disappear.